A variety of different production features have benefited the Lego company throughout its time. Lego has been able to design many of the most popular toys around the world thanks to these features. This includes the development of a unique interlocking mechanism and the use of plastic instead of other materials. These unique features have enabled the company become the most sought-after toy maker in the world.
In the 1960s, the company continued to expand rapidly. One of the lego and a leading position of vdr major changes occurred when Godtfred Kirk Christianens’s cousin Dagny Holm, joined the company as a model builder. Dagny had a knack for creating large-scale models and worlds that were exhibited in the showroom. This was an excellent way to showcase the possibilities of the LEGO bricks and also to draw attention of youngsters.
In 1971 the LEGO system was expanded into new territories with the addition of dollhouses and furniture. The LEGO system further grew in 1972 with the addition of boat and ship sets with hull pieces floating. In the 1960s, the company started its international expansion by selling in North America via a licensing deal with Samsonite.
In the 1980s and 1990s, the company continued to expand in size, diversify and modernize. This included the establishment of a research and development department that has been working to keep the LEGO system at the top of its game in terms of technological innovation. It also saw the introduction of themed sets that let users to create specific models without having to figure out what to do on their own. This was the first step to more complicated building and gave children a more hands on experience with Legos.