Retailers and resellers are two types of business partners who have a direct effect on the success of the brand. If they’re strategic alignment, product knowledge or a customer network they are committed to advancing your business and ready to help you meet the needs of your customers.
A retailer is a B2C company that purchases from distributors, wholesalers, or directly from brands in order to sell their goods or services to customers. They could be in the business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse), outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers may also specialize in certain industries like apparel (Pato’s Closet, Poshmark) or electronics (Best Buy, Target).
Resellers are companies or individuals who sell products under their own brand or stock to the final customer. They are usually smart negotiators that can locate the most efficient suppliers at most affordable prices and sell their products to consumers http://resellerassociation.com/data-room-software-for-resellers/ at a profit.
This model of business has gained a lot of popularity in today’s marketplace especially due to the growth of e-commerce platforms. Even brick and mortar businesses such as Home Depot Walmart and Target are reselling products. There are also numerous online marketplaces that allow users to sell their items. This includes Facebook marketplace, Craigslist and even the popular clothing website, Poshmark. Some of these marketplaces may have limitations on what you are able to resell and what you cannot.